{"id":5096,"date":"2024-01-12T18:47:00","date_gmt":"2024-01-12T18:47:00","guid":{"rendered":"https:\/\/www.compucom.com\/?p=5096"},"modified":"2024-04-05T16:20:26","modified_gmt":"2024-04-05T16:20:26","slug":"retail-trends-2024-lets-get-phygital","status":"publish","type":"post","link":"https:\/\/www.compucom.com\/retail-trends-2024-lets-get-phygital\/","title":{"rendered":"Retail Trends 2024: Let\u2019s Get Phygital"},"content":{"rendered":"\n
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\"Emma

Emma Mak<\/strong> \u2022\u202fStaff Writer<\/p><\/div>\n<\/div><\/div>\n\n\n\n

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Surprisingly, Olivia Newton-John\u2019s lyric, \u201cLet\u2019s get physical,\u201d was not actually about working out, but her aerobics-themed video helped make the catchy but cheeky song a runaway hit in the exercise-crazed 80s.<\/p>\n\n\n\n

Just as the\u202fvideo transformed “Physical\u201d into an aerobics anthem, phygital experiences<\/a> enable retailers to dramatically broaden and enhance the experience of their brand and products. By integrating the in-person experience of physical stores with interactive and easy-to-use digital experiences, merchants can explore innovative methods to better engage their customers.<\/p>\n\n\n\n

Showrooming and Webrooming <\/h2>\n\n\n\n
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Today’s consumers shop online a lot, but more than 85% of US retail sales<\/a> still occur in physical stores. Savvy consumers want the best of both worlds. Showrooming<\/strong> \u2014 visiting physical stores but buying online \u2014 gives them the tactile experience of the products with the convenience and savings of online shopping. It’s especially useful for trying out higher-priced items before buying.<\/p>\n\n\n\n

The opposite side of the coin, webrooming<\/strong>, is popular among Gen Z customers, who prefer to research products online before buying them in a physical store. Its perks include getting items immediately, more straightforward returns, no shipping costs, and supporting local businesses.  <\/a><\/p>\n\n\n\n

Having both options available to consumers can work in a retailer\u2019s favor: online shopping has lower overhead, but online advertising is expensive; in-person shopping provides a chance to increase brand loyalty through personal interaction and the creation of a real \u201cbrand experience\u201d that is harder for retailers with only an online presence.<\/p>\n\n\n\n

Great Customer Experience (CX) For the Win <\/h2>\n\n\n\n
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Retailers are increasingly turning to phygital experiences<\/a> to enhance customer engagement and satisfaction. CX matters; it’s so important that 86% of buyers are willing to pay more<\/a> for great CX.  <\/p>\n\n\n\n

Examples of raising the bar on CX include:<\/p>\n\n\n\n