{"id":4095,"date":"2022-12-16T08:17:00","date_gmt":"2022-12-16T08:17:00","guid":{"rendered":"https:\/\/recomp.5oclock.io\/?p=4095"},"modified":"2024-04-05T14:40:29","modified_gmt":"2024-04-05T14:40:29","slug":"the-3-biggest-retail-modernization-myths-debunked-and-explained","status":"publish","type":"post","link":"https:\/\/www.compucom.com\/the-3-biggest-retail-modernization-myths-debunked-and-explained\/","title":{"rendered":"The 3 Biggest Retail Modernization Myths, Debunked and Explained"},"content":{"rendered":"\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"border:1px solid rgba(193, 46, 107, 0.3); color:#000018;  font-family:'Poppins'; font-size:14px; line-height: 18px; padding: 10px 2em 10px 10px; display: inline-block; border-bottom-right-radius: 15px;\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2021\/07\/Heather.jpg\" style=\"margin-top: -40px; float: left; max-width: 60px; border-radius: 50px; box-shadow: 1px 1px 5px 1px #999;\" alt=\"Compucom - Heather Lockhart, CMO\"><p style=\"padding-left:6em; margin:0;\"><a href=\"https:\/\/www.linkedin.com\/in\/heather-lockhart-b311a732\/\" title=\"Heather Lockhart, CMO\"><strong><u>Heather Lockhart<\/u><\/strong><\/a>, CMO<\/p><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<p>The retail revolution was well underway before the pandemic threw us all a curve ball. Technology changed the way consumers interact with brands and has empowered them in ways we could have only imagined just a few short years ago.<\/p>\n\n\n\n<p>Retailers can set themselves up to survive in a rapidly changing post-pandemic environment by focusing on IT modernization and automated technology.<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<hr class=\"wp-block-separator has-text-color has-alpha-channel-opacity has-background is-style-wide\" style=\"background-color:#c12e6b;color:#c12e6b\"\/>\n\n\n\n<p><strong>Learn more about:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"blog-link\"><a href=\"#myth1\"><span style=\"text-decoration: underline;\">Myth 1 \u2013 Retail IT Modernization Isn\u2019t Necessary<\/span><\/a><\/li>\n\n\n\n<li class=\"blog-link\"><a href=\"#myth2\"><span style=\"text-decoration: underline;\">Myth 2 \u2013 IT Modernization is Expensive and Overwhelming<\/span><\/a><\/li>\n\n\n\n<li class=\"blog-link\"><a href=\"#myth3\"><span style=\"text-decoration: underline;\">Myth 3 \u2013 Retail Modernization Requires a Multi-Vendor Technology Solution<\/span><\/a><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-alpha-channel-opacity has-background is-style-wide\" style=\"background-color:#c12e6b;color:#c12e6b\"\/>\n<\/div><\/div>\n\n\n\n<p>But for many retailers, that&#8217;s intimidating. The hesitation is holding them back from transforming the customer experience to grow revenue, reduce costs, and keep customers loyal.<\/p>\n\n\n\n<p>To help overcome those fears, let\u2019s debunk the most common myths we hear from retailers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"myth1\" style=\"font-size:30px;font-style:normal;font-weight:600\">Myth 1 \u2013 Retail IT Modernization Isn\u2019t Necessary<\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"blog-link\">Retail, like many other industries, always has been hesitant to invest in new equipment. Retailers have been happy to squeeze as much out of their technology as possible and only replace it when it\u2019s no longer feasible to properly maintain. Case in point: more than half of all POS software and about 40% of POS hardware are <strong><a href=\"https:\/\/www.retailconsultingpartners.com\/2021-pos-survey-pr\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\">more than 5 years old<\/span><\/a><\/strong>, according to a report by Retail Consulting Partners.<\/p>\n\n\n\n<p>The truth is that changing trends and rising customer expectations make modernization a necessity. Avoiding these investments in the name of short-term cost savings will ultimately cause long-term damage as modernized competitors gain the advantage and customers shift their purchases away from your brand.<\/p>\n\n\n\n<p class=\"blog-link\">A single negative experience \u2013 whether it is due to a technology failure, an unintegrated mobile app, or a long wait at a checkout \u2013 can drive a customer away for good. It takes <strong><a href=\"https:\/\/www.forbes.com\/sites\/danielnewman\/2015\/10\/13\/customer-experience-is-the-future-of-marketing\/?sh=2da05365193d\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\">12 positive customer experiences<\/span><\/a><\/strong> to make up for one bad experience. In such a competitive environment, falling behind means losing business that is difficult to recover.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"myth2\" style=\"font-size:30px;font-style:normal;font-weight:600\">Myth 2 \u2013 IT Modernization is Expensive and Overwhelming<\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Modernization, digital transformation, store of the future\u2026 whatever you call it, it might sound like improving your customer\u2019s experience will be daunting and expensive.<\/p>\n\n\n\n<p>But remember: you don\u2019t need to update everything all at once! Instead, start in one area and improve incrementally over time.<\/p>\n\n\n\n<p>By having a clear understanding of your business, objectives, and where you want your company to be in the next five years, you can identify the areas that will have the most significant impact on your success. These \u201clow-hanging fruits\u201d can be implemented quickly and provide the ROI needed to start investing in other areas, allowing you to improve your experience within your budget.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"myth3\" style=\"font-size:30px;font-style:normal;font-weight:600\">Myth 3 \u2013 Retail Modernization Requires a Multi-Vendor Technology Solution<\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>From in-store kiosks and digital menu boards to POS systems and mobile devices, stores are increasingly becoming technology hubs with hardware and software from multiple OEMs.<\/p>\n\n\n\n<p>In the past, this meant dealing with as many as a dozen different vendors, each with their contract, service level agreements, and maintenance schedules. Worse, all these technologies might not even work together, limiting the benefits of having them in the first place.<\/p>\n\n\n\n<p class=\"blog-link\">Fortunately, by working with a vendor-agnostic, end-to-end solution provider, you can <strong><a href=\"https:\/\/recomp.5oclock.io\/too-many-technology-partners-retailers-it-may-be-time-consolidate-it-vendors\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\">consolidate your technology<\/span><\/a><\/strong> and points of contact. This type of provider can help simplify your technology, decrease maintenance and repair costs, and make it easier to integrate equipment \u2013 providing a seamless experience for you and your customers.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-alpha-channel-opacity has-background is-style-wide\" style=\"background-color:#c12e6b;color:#c12e6b\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:30px;font-style:normal;font-weight:600\">Investing in What&#8217;s Next for Retail<\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>True retail modernization requires more than just an investment in new technology. It requires strategic thinking across the entire organization \u2013 from store layouts and backend systems to the organizational structure and front-line staff.<\/p>\n\n\n\n<p class=\"blog-link\">At Compucom, we have long-term relationships with some of the <strong><a href=\"\/partners\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\">world\u2019s largest retailers<\/span><\/a><\/strong>, who trust our services to help them redefine the digital workplace experience. Partnering with us means harnessing best-in-class technology and transformative initiatives that will power the future of retail.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The retail revolution was well underway before the pandemic threw us all a curve ball. Technology changed the way consumers interact with brands and has empowered them in ways we could have only imagined just a few short years ago.<\/p>\n","protected":false},"author":8,"featured_media":4096,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[47,42],"tags":[63,62,36],"class_list":["post-4095","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-managed-services-and-it-support","category-technology-sourcing-services","tag-cx","tag-digital-transformation","tag-retail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The 3 Biggest Retail Modernization Myths, Debunked and Explained - Compucom<\/title>\n<meta name=\"description\" content=\"Retailers can set themselves up to survive in a rapidly changing post-pandemic environment by focusing on IT modernization and automated technology.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.compucom.com\/the-3-biggest-retail-modernization-myths-debunked-and-explained\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The 3 Biggest Retail Modernization Myths, Debunked and Explained - 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