{"id":4071,"date":"2022-05-05T08:03:00","date_gmt":"2022-05-05T08:03:00","guid":{"rendered":"https:\/\/recomp.5oclock.io\/?p=4071"},"modified":"2024-04-05T23:03:10","modified_gmt":"2024-04-05T23:03:10","slug":"compucom-recharges-brand-charts-new-path-forward","status":"publish","type":"post","link":"https:\/\/www.compucom.com\/compucom-recharges-brand-charts-new-path-forward\/","title":{"rendered":"Compucom Recharges Brand, Charts New Path Forward"},"content":{"rendered":"\n

Bolder, More Forward-Looking Brand Personality Signals New Day at Compucom<\/h2>\n\n\n\n
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FORT MILL, SC, May 5, 2022 – Compucom, a leading managed IT services provider delivering technology solutions that unlock an enterprise\u2019s digital workplace potential, launched a new era with a bolder, more innovative, recharged brand personality.<\/p>\n\n\n\n

The new brand identity also aligns with the company\u2019s focus on managing an employee\u2019s experience with technology to drive the customer\u2019s business outcomes.<\/p>\n\n\n\n

Compucom has led the way in work-from-anywhere solutions for more than 30 years, even before the pandemic changed the way the world worked, facilitating remote work from branches, satellite or retail locations in addition to a company\u2019s headquarters. It was a seamless transition to help customers embrace remote work, hybrid work and return-to-office challenges with a remote-right strategy.<\/p>\n\n\n\n

A bolder, fresher look and feel was needed to more accurately depict the company\u2019s position as an industry leader transforming today\u2019s hybrid work and distributed technology space.<\/p>\n\n\n\n

A Bolder, More Forward-Thinking Compucom<\/h2>\n\n\n\n
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The new brand identity focuses on the experience customers have with the brand. The \u201cC\u201d inside the vibrant circle highlights the promise to put the customer at the core of everything the company does.<\/p>\n\n\n\n

\u201cWe must continue to evolve as the market evolves. Our new brand identity evokes confidence, innovation and an entrepreneurial spirit,\u201d says Heather Lockhart, Compucom Chief Marketing Officer. \u201cWe now have a fresh look to go with our forward-thinking mindset, focus on being agile and innovating for our customers.\u201d<\/p>\n\n\n\n

In today\u2019s quest for talent, Lockhart says the brand also speaks to current and future Compucom team members.<\/p>\n\n\n\n

\u201cWe want to attract and retain people who have a similar mindset,\u201d she says. \u201cOur new brand personality embodies our core values to act like an owner, do the right thing and have fun. We also hold each other accountable to our goals as we earn the right to serve our customers every day.\u201d<\/p>\n\n\n\n

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